TDER at the 139th Canton Fair: Innovation Drives Growth, Service Connects Markets

The first phase of the 139th China Import and Export Fair (Canton Fair) concluded in Guangzhou on 19 April, drawing a strong turnout of overseas buyers despite ongoing global economic uncertainty. The high level of international participation underscored continued confidence in China’s manufacturing capabilities and the resilience of its supply chains.

 

Xiamen TDER Industrial Co., Ltd., a manufacturer active in the logistics handling and construction machinery sectors, used the event to highlight its focus on new energy solutions and equipment designed for multi-environment applications. The company showcased two core products, electric forklifts and diesel forklifts, reflecting its dual-path product strategy.

 

Over the course of the exhibition, TDER attracted close to 3,500 visitors from global markets, recorded more than 500 expressions of cooperation interest, and generated approximately $150,000 in on-site transactions. The results point to a steady strengthening of the company’s international reach and brand visibility within the industrial equipment sector.

 

 

I. From Manufacturing to Integrated Global Solutions: TDER Strengthens “Production + Service” Model at Canton Fair

 

At this year’s Canton Fair, TDER closely aligned its presentation with the event’s “New, Green, Intelligent” development direction, translating broader industry trends into applied product strategies. In the new energy segment, the company’s K Series 3-ton lithium-ion forklift emerged as a key exhibit. As global markets accelerate their energy transition, the series is positioned around lower emissions, controlled operating costs, and improved efficiency, addressing growing demand for sustainable and economically viable material handling solutions.

 

In the conventional power segment, the P Series 3-ton diesel forklift also recorded strong interest, including on-site transactions. The model is recognised for its high power output and strong adaptability across demanding operating conditions, maintaining its position as a widely trusted solution in global markets. Together, the two product lines reflect TDER’s dual-track strategy, balancing new energy development with continued optimisation of traditional power equipment, underpinned by ongoing manufacturing upgrades.

 

Beyond product performance, TDER’s strategy is increasingly defined by a shift toward service-oriented manufacturing. As China continues to advance industrial upgrading under its broader development framework, the company has integrated global service capabilities into its established OEM and ODM system. Drawing on more than 23 years of experience in machinery exports, TDER now combines R&D, design, and production capabilities to deliver not only standardised equipment, but also tailored solutions adapted to differing emission regulations, operating practices, and site conditions across international markets.

 

This approach enables overseas partners to achieve greater localisation and brand flexibility in their respective markets. Moving beyond simple product export toward customised solution delivery, TDER has developed a dual-driven “Manufacturing + Service” model. In an increasingly complex global trade environment, this integrated strategy supports a transition from manufacturing globalisation to service globalisation, reinforcing both delivery capability and international brand influence.

 

 

II. Expanding Global Partnerships: TDER Sees Strong Transaction Momentum and Deepening Customer Trust

 

TDER’s exhibition stand saw consistent traffic throughout the fair, with both new and returning customers engaging in detailed discussions. This sustained interest translated into notable transaction results, further reflecting the company’s growing customer loyalty across international markets.

 

New Customer Engagement: Fast Decisions Driven by Hands-On Experience and Professional Confidence

 

Senior sales representative Echo met with a customer from Venezuela, who manages an automotive repair business. The two sides held in-depth discussions covering equipment configurations, application scenarios, and delivery arrangements. After personally operating a TDER diesel forklift, the customer remarked: “The machine’s feel and performance match our needs, and the price is reasonable. In this case, there is no need to compare further; we can confirm the cooperation directly.”

 

Based on this hands-on experience and comprehensive evaluation, the customer proceeded to place an order for multiple units, including diesel forklifts, with a total value of $150,000. The case highlights the speed at which practical product experience is translating into commercial decisions for Chinese construction equipment manufacturers in overseas markets.

 

 

Long-Term Partners: Sustained Relationships Built on Trust and Field Performance

 

Alongside new customer conversions, TDER also strengthened engagement with long-standing partners during the event, reinforcing its expanding global trust network.

 

A long-term partner from Paraguay travelled to the fair and presented the company with his national flag as a gift. The gesture marked years of cooperation and symbolised the strong relationship built through sustained professional collaboration. In another case, a loyal customer from Ecuador—who has regularly shared operational feedback via video—attended the Canton Fair in person to further consolidate cooperation. For this customer, repeated purchases are driven by consistent equipment performance in real working conditions.

 

This cycle of “use, feedback, and iteration” not only reflects product reliability but also illustrates TDER’s long-term approach to customer relationship management and service responsiveness.

Overall, TDER’s participation in the Canton Fair delivered both strong order performance and deeper customer engagement. The company further strengthened its foundation of trust in global markets, reinforcing the stability and long-term potential of its international cooperation network.

 

 

III. Building Long-Term Global Confidence: TDER Extends Engagement Beyond the Canton Fair 

 

With 23 years of experience in international markets, TDER has positioned itself to capture opportunities for deeper engagement with global customers, using its exhibition presence as a key platform for brand interaction. At this year’s Canton Fair, the company combined digital product presentations with live equipment demonstrations, allowing performance and quality to be assessed directly on site. What began as remote communication was translated into face-to-face dialogue, enabling customers and sales teams from different regions to establish more direct and trust-based cooperation.

 

These engagements are increasingly extending beyond the duration of the exhibition. Initial contacts made at the fair are progressing into factory visits, on-site equipment inspections, and structured commercial discussions. A growing number of customers have already signalled clear intentions for follow-up cooperation, creating what the company describes as a “long-tail effect”, where engagement continues well after the event and gradually converts into confirmed business.

 

From its early participation in previous exhibitions to its stronger presence this year, TDER has steadily expanded its international footprint within the engineering machinery sector. Alongside higher transaction volumes, the company also recorded increased visitor traffic and a larger pool of potential clients, indicating improved conversion efficiency. Whether through distributor engagement, project-level procurement discussions, or end-user negotiations, TDER’s distinctive “Vibrant Orange” equipment continues to gain visibility across global construction markets.

 

For TDER, however, growth in scale is only one dimension of its development. The deeper shift lies in its strategic repositioning, moving from standalone product delivery toward long-term partnership management. By strengthening integration across global supply chains and service systems, the company is gradually redefining its role in international markets. In doing so, TDER is contributing to a broader benchmark for the globalisation of Chinese construction machinery brands.

 

 

IV. Advancing Global Engineering Solutions: TDER Focuses on Innovation and Long-Term Collaboration

 

Looking ahead, TDER says it will continue to follow its brand philosophy of “Global Vision, Engineering Pioneer,” with a focus on strengthening its position in international markets through sustained innovation and service development. The company notes that each unit of its “Vibrant Orange” equipment delivered overseas is intended not only to support efficient on-site performance, but also to reflect the expectations of global partners for stable operations and long-term business growth.

 

Against this backdrop, TDER plans to further refine its product portfolio while expanding and upgrading its global service network. The objective, it says, is to deliver more reliable and value-oriented system solutions across a wide range of engineering applications. Through continued technological development, the company aims to improve operational efficiency for customers, reduce lifecycle costs through integrated service support, and strengthen long-term value creation for both users and the brand.

 

In doing so, TDER seeks to reinforce a model of shared growth with its international customers, supporting the delivery of large-scale engineering projects worldwide through more consistent equipment performance and extended service capability.